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International Brand Management - Lectures & Articles
- Summary • 26 pages • 2020
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Summary of all the lectures & articles based on the book: Keller, Kevin Lane & Vanitha Swaminathan: Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition, Pearson Education Limited, 2019. Exam grade with this summary: 8.5
Summary
International Brand Management - Lectures & Articles
Last document update:
ago
Summary of all the lectures & articles based on the book: Keller, Kevin Lane & Vanitha Swaminathan: Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition, Pearson Education Limited, 2019. Exam grade with this summary: 8.5
$4.96
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